Why subscribe?

The startup world is flooded and companies are now just starting to accept what marketers have been ranting about for years…

“less than 3% of B2B markets are ready to buy and 82% of those will chose a brand they trust and have been influenced by previously”

So after years of low quality leads, low sales and consequent low growth - attention is now looking back upstream to where the problem is and where investment is better spent.

We are now accepting that (Real) Lead Gen = Demand Gen + Demand Capture.

To stand a chance, startups need to find better and more creative ways to standout, build trust and provide invitations to buy.

This page shares simplified and useful Demand & Lead Generation content to help startups create and sustain themselves in the market.

About me

I’ve worked over 150 startups across all areas of their go to market and growth.

I’ve worked across sales, marketing and go-to-market strategies.

I now combine the best of all these world to help startups save time and money by sharing the lessons I’ve learnt.

Social links

• LinkedIn: https://www.linkedin.com/in/alex-h-urquhart/

• Website: https://www.market-science.co/